Users can post photos of actual clothing and accessories which other users of the website can view and comment on as well as create their own virtual closet. Fashion items can be categorized according to brand name (listed under the brand name in the Fashion Dictionary) and type. Every item has a yellow "Suteki" (or "Cute") button. If a user gets many suteki rankings or comments, he or she is eligible to win ribbons.
Poupée Girl (プーペガール, pūpegāru?), stylized as poupéegirl, is a Japan-based avatar and fashion community where users can dress-up their avatar and earn the website's currency, ribbons, to buy more clothing and keep track of the latest fashion with the Fashion Dictionary. The name is a portmanteau of the French word "poupée", meaning "doll", and the English word "girl." As of 2009, there were about 500,000 registered users, with 98% being women and 35% living outside of Japan.
Ribbons are the main currency of the game, and there are many ways that players can earn ribbons, including:
Poupée Girl has a marketplace where users can buy or sell their avatar's clothing. The website's mascot, Katherine, owns a shop that regularly sells clothing pertaining to seasonal styles or monthly events. The items she sells cannot be sold in the marketplace until months later.
On December 17, 2009, a DS game was released for Poupée Girl and was published by Alvion.
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